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This web site had the following on the web page, "Call us today at 410 821-8111." We noticed that the web site said " Laminate is all we do." It also said " Laminate is all we do. Hallmark has served the building and remodeling industries since 1954 and has grown to be Baltimores premiere custom laminate shop. We fabricate self edge, crescent edge and bevel edge laminate countertops in 8 business days or less. Laminate is all we do. So youre sure to get the best quality and craftsmanship. Our professional expertise will guide you in choosing the right combination of fe." The header had formica as the highest ranking optimized keyword. It is followed by wilsonart, laminate, and pionite which isn't as ranked as highly as formica. The next words hallmarkcountertops.com uses is nevamar. custom countertops was included and could not be viewed by search engines.